About Us

Our Promise

As a small family business we make a range of Award-Winning gut and IBS friendly Foods to help you make delicious meals in minutes. Every product is guaranteed to be 100% tasty, packed with natural nutrition and made with our family-friendly recipes that everyone will enjoy even if they don’t have IBS.

We deliver ‘Award Winning’ high-quality tasty food products with a clean deck of ingredients with no artificial preservatives, flavourings, or colouring, lower in sugar and salt than variants, free from animal-based ingredients, Gluten-Free certified, we exclude all 14 of the major allergens in all our ingredients. This enables customers to buy products that they could not consume before due to certain added ingredients.

Our Innovative Solution

We are proud to be fully certified 100% FODMAP Friendly and free of all 14 major allergens including gluten and dairy, not to mention being 100% natural and nutritious.

Want to know our secret? Whilst we remove trigger ingredients from our recipes to make them safe to eat, every ingredient we swap out, we replace with an equally tasty IBS friendly alternative. That’s the secret behind all our awards and tasty products.

Enjoying food shouldn’t come at a price and that is why we want everyone with gut and IBS challenges to feel like they have hit the jackpot when they discover our food.

MEET OUR FOUNDERS

sonia Fox Founder and Director
Simon Fox managing director

MEET OUR FOUNDER/DIRECTOR – SONIA FOX

MEET OUR MANAGING DIRECTOR – SIMON FOX

We are proud to be fully certified 100% FODMAP Friendly and free of all 14 major allergens including gluten and dairy, not to mention being 100% natural and nutritious.

Want to know our secret? Whilst we remove trigger ingredients from our recipes to make them safe to eat, every ingredient we swap out, we replace with an equally tasty IBS friendly alternative. That’s the secret behind all our awards and tasty products.

Enjoying food shouldn’t come at a price and that is why we want everyone with gut and IBS challenges to feel like they have hit the jackpot when they discover our food.

Hi, I’m Simon and over the past 25 years, I have operated as a business owner, managing partner, managing director and consultant within the wealth management industry. I understand the issues relating to risk versus reward in any business opportunity and have applied this to my own investment decisions.

I saw a gap in the market where vegan and food intolerances weren’t being catered for, there had started to be an explosion, but it was early days, Slightly Different Foods perfectly had a solution and could fill a need within these markets. My knowledge of business and my wife Sonia’s incredible talent for producing tasty and healthy products exactly matched our Mission!

I firmly believe that our mission to create healthy food products that improve gut health and IBS symptoms is needed not just in the UK, but worldwide and as such my day-to-day role within the business is mainly liaising with potential distributors that also believe in our Mission and want to offer our products to their consumers.

MEET OUR EXPERTS

Helen phadnis nutrition coach
Sue todd photographer and recipe video creator

MEET OUR NUTRITION COACH – HELEN PHADNIS

MEET OUR PHOTOGRAPHER & RECIPE VIDEO CREATOR – SUE TODD

Hi, I’m Helen! I’m a mother of two and I love to stay active. I love to do this by running and swimming in the lovely Hove sea, you can find me there regardless of the time of year. Or you will find me trying out new recipes in my kitchen rustling up a storm. As well as this I love my job as a Registered Dietitian, I am able to use the power of nutrition daily to help people. I achieve this through:

– helping those with IBS become symptom-free,
– enabling clients to lose weight in a sustainable way,
– and supporting athletes in optimising their nutrition around training to boost performance and prevent injury.

How did I get here? As a ‘skinny kid’ who loved sport I found people often commented on my ability to eat and stay slim! I became fascinated with nutrition and the human body and went on to study Biomedical Science and then Dietetics at the Master’s level at university. This naturally led to a career in hospital dietetics in the NHS, where I expanded my nutrition and medical knowledge and helped patients daily – what a great job. However, it did have its frustrations in terms of the amount of time and resources available to provide an effective service. I knew I could offer people more.

I decided to have a break from the NHS and moved to Hamilton, New Zealand for a year, and shortly after Adelaide, Australia for one year also. During this time, I started up in private practice and studied the areas I saw that were common among the clients that came to see me. Needless to say, since leaving the NHS I have not looked back. I’ve gained additional qualifications in Sports Nutrition, Nutritional Genomics (DNA testing), and FODMAP diet modification for IBS. I’ve set up a thriving nutrition coaching practice where clients benefit from longer appointment times and ongoing coaching for better support and accountability – leading to better results. I have co-authored the book “The Dirty Diet” with the successful writer Kate Harrison, of 5:2 diet fame. I consult for Bluecrest nutrition screening company and am also the sports nutrition tutor for Brighton University’s Sports Scholars, and Talented Athletes Scholarship Scheme.

Hi, I’m Sue, I am based in Northumberland, a lovely small village where I get to combine photography and food, the two things I love and use these for my role as a specialist food & drink photographer.

Working in catering for many years, and running kitchens equipped me with the valuable knowledge and experience to venture into the field of food photography. This is where I combined my skills and created recipes for clients and/or cooked up their recipes to shoot and have had the privilege of working with many food producers over the years. I’ve also produced photography for the Bootcamp Kitchen Cookery Book produced by Northern Bootcamp, full of healthy eating ideas.

When one of my boys was a child he struggled with allergy issues to food, but unfortunately at the time very little was understood. As well as this I was told that I was coeliac, but I actually suffer from IBS. Not much was known in this area which lead to me struggling to find gluten-free and fodmap friendly foods.

Getting to know Simon and Sonia was and still is an amazing journey and the progress that has been made in growing the knowledge and products for FODMAP has been incredible. It’s a great pleasure working with them, cooking up and shooting/videoing Sonia’s recipes and discussing ideas and storyboards as we go along.

As well as this I also coach people in photography and am launching the Food Photography Coach in 2022.

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